ANGEL IMRAN
social media marketer.
A Social Media Marketer is a digital marketing professional who creates, executes, and refines social media content to raise brand awareness, develop audience engagement, and drive business results. They utilize strategic planning, content creativity, and data analysis to maximize social media performance and successfully reach target audiences.
Your Digital Success, Our Priority"
Being a creative technique, digital marketing encompasses extensive activities to convey the advertising and marketing messages to the target group using digital mediums like Search Engines, Websites, Social Media, Email, Display Advertising and Pay-Per-Click Advertising.
Social media marketing
Social media marketing is the strategic use of social media websites to influence consume behavior, establish brand awareness, build client relationships, and drive website traffic and sales through the use of targeted content and paid promotion campaigns.(SMM) is the process of using social media websites and platforms to promote a product, brand, or service. It involves content creation and posting, user engagement, advertising, and measurement to achieve marketing and business goals.
SERVICES IN (SSM)
1.content creation:
Content creation is the process of generating ideas and producing content (like text, images, videos, or graphics) that is designed to attract, engage, and provide value to your audience.in social media marketing, content creation is all about crafting posts that help you:
1.Build your brand 2.Connect with your audience 3.Promote your products/services 4.Encourage likes, shares, comments, and follows
2.Social Media Advertising (Paid Ads)
Social Media Advertising refers to paying platforms like Facebook, Instagram, TikTok, LinkedIn, or Twitter to promote content, reach a targeted audience, and achieve specific goals—like increasing sales, leads, website traffic, or followers. Unlike organic (free) posts, paid ads let you reach more people, faster, and target exactly who you want.
>platforms to promote ads
1.Meta Ads Manager (Facebook + Instagram)
2.TikTok Ads
3.LinkedIn Ads
4.Pinterest Ads
5.YouTube Ads
6.Twitter/X Ads
3. Social Media Strategy Development
Social Media Strategy Development is the process of planning and creating a structured approach to how a brand or individual will use social media platforms to achieve specific goals.
This strategy outlines:
1.What to post
2.When to post
3.Who the content is for (target audience)
4.Which platforms to focus on
5.How success will be measured
It typically includes >
Goal Setting – e.g., grow followers, drive website traffic, drive leads or sales.
Platform Selection – Reach platforms where your target audience are active (e.g., Instagram, LinkedIn, TikTok).
Content Planning – Form of content (videos, stories, carousels, etc.), voice, and subject matter of the content.
Posting Schedule – When and how often to post to achieve best reach and engagement.
Hashtag & Trend Strategy – Leveraging popular and relevant hashtags in order to be noticed.
Engagement Plan – Engaging with followers, responding to comments/DMs, and developing a following.
Analytics & Optimization – Track performance, gain insights through data, and evolve the strategy over time.